Nowadays, if you want your Internet marketing campaign to be a blast, you’ll need more than quality content. In terms of Facebook marketing, success is as dependent on distribution as it is on content. So how can get to more Facebook users – not just anybody but your TARGET audience specifically – with your content?
The following are five ways to advertise on Facebook more effectively:
1.Prioritize your existing customers.
The more relevance an ad has to a prospect, the more likely it will be clicked. Therefore, you should always concentrate on your existing customers first. As the golden rule says, retaining an old customer is easier than finding a new one. Research has proven that Facebook Custom Audiences can lead to sky-high ROI. So instead of venturing into uncharted waters, begin with the audience you already know and who likely find your message very relevant.
2.Bring ads to your fans.
By delivering ads to your fans, you can hike your ROI by up to 35% compared to your non-fans. You may ask, why that wide a difference between these two audiences?
It’s quite simple: Together with your custom audiences, they’re some of the best targets you can have.
3. Take advantage of Facebook’s Power Editor tool.
In your Ads Manager is the “Power Editor,” which comes in handy for creating more optimized ads faster. It’s the tool professional marketers use in delivering highly targeted ads, and it’s quite easy to learn. Just spend time going over it before using it to gain advantage over your competitors.
4.Get to know your audience with Facebook’s Graph Search.
Facebook’s search can be way more powerful than you probably realized. Using Graph Search, you can look for people, posts, and pages related to your keywords. It’s certainly a great way to find more ad targeting options.
5.Zero in on your target demographics with Audience Insights
By using Audience Insights, you can know more about all Facebook users, users who are presently connected to your page, and even specific users if necessary. Go to “Demographics” to find helpful information, such as pages liked by your audience, their current locations, their household, their buying patterns, and activities they are usually interested in. If you haven’t trimmed down your Facebook ad target audience, you should begin right here.