Tips For Opening A Music Venue And Running It Like A Pro
If you are planning to open a music venue, it is a good venture considering that it is also a chance to find the bands that have a chance to shine in future. All that you will need is an act that they can say it all started at your venue and this will undoubtedly make your place legendary such as CBGBs and The Stone Pony. However, one can also find the business tough considering that music venues are closing in major cities such as London. Read on and find out how to open up a successful music venue.
It is possible that one has an idea or a dream of a place where one can listen to killer music, but they lack ideas on how to open a music venue. The primary step is to have a plan put down on paper as this will ensure that you can secure financing for your business. It is also vital to learn the startup cost and day-to-day operations cost and also outline the revenue projections for the first five years.
One will be thinking about their competition when coming up with the business plan and it is possible that you are only thinking about other places only. However, you will be up against all forms of entertainment, and this includes social media and Netflix. Most individuals in modern days will choose to stay home and stream what they want to watch, and it is also possible that persons visiting the venue will record the musicians and share on FaceBook. When planning the marketing method to use, determine how and also explain why one should come to your music venue instead of staying and streaming on Netflix.
The location of the music venue also determines the success you will enjoy, and it is advisable that one buys property on an area that has potential to grow. Buying property outright will be the best choice as this will ensure that one can sell their property in case music business falls.
One needs to come up with the best club identity, and this will mean will define what other people think about your music venue. Whatever the identity you select, ensure that your marketing and overall customer experience reflects just that.
When you have the identity of the club in mind, find bands that suit the identity. When hiring a band, explain the expectations for the band and also address matters such as music equipment, sound management an whether you will provide food and drinks. Read more about how to hire bands for a music venue.
You do not have a music venue if you do not have an audience, but you will only get audience for your venue when you market using print advertising, social media, SEO and also video marketing.