How to Drive Mobile Application Installs
Did you know there are more than five million applications found in the Apple App Store, Google Play, Windows Store, Amazon Appstore, and Blackberry World? For different mobile users this is a good thing. This is great news to end users because there have virtually all the applications they can use to make their mobile more useful. However, with so many applications in the market, this is not a good thing for mobile app developers. Having numerous number of applications make it difficult for app developers to make their applications visible and attain a million downloads. the major question therefore for app developers is to penetrate the app market and ensure they reach a million downloads. This article, therefore, discusses some of the important ways an app developer can increase their app downloads.
The first tip you can use to increase downloads of your application is to develop a cross-platform application. It is important to note that of the five mobile application platforms the Google play store and the Apple app store are the most popular given the high number of users they have. Are you planning to use a single mobile app platform to distribute your application? In case you are going to use only one mobile application platform then you need to reconsider think twice. It is important to note that you can still succeed if you design a single platform application however it is recommended that you make your app to be cross-platform. It is important to make sure that you dont block potential app users just because the application is compatible with their phones.
The second method you can use to hit millions installs of your application is to respond to user reviews. As long your application has been downloaded by a handful of users you will start getting customer feedback. Some users will rank your application while others will leave a comment. While there’s little you can do about the star rating, you can react to remarks. It is important to note that you need responding to customer reviews is important especially if your application is getting negative publicity. If users realize that you are open to correction and you are improving the app, many people will be motivated to install your app and give it a try. On the other hand, if you dont respond to negative customer feedback people will not be motivated to install your app they will look for other viable options.
The third consideration you need to make when you want a million downloads of your application is to invest app advertising. Numerous app developers dont have a budget indicating how much they are going to use on app advertisement but this method can help you increase app installs.